Third Day » Conference “Territorial Marketing”

Conference “Territorial Marketing”

Organizers: Event Management Group / Exhibitions Symposiums Business LLC, St. Petersburg State University of Economics

 

ABSTRACT

It is widely acknowledged that territorial marketing is an effective tool to implement the strategy for socio-economic development. The strategy itself in this case is an element of a territorial product. The most important task is to promote and review the territorial product in focus groups (local residents; temporary entrants; business officials). These are the topics to be discussed at the conference.

Considering that territorial marketing is a tool to implement the strategy, its discussion and development of effective marketing solutions are absolutely relevant, because aimed at solving the key challenge — implementation of the strategy for socio-economic development.